Fake It or Leave It is a Dutch AI studio founded by Matties Grooten, specialising in high-quality deepfake video, AI-generated content, and facial manipulation technology for brands, advertising agencies, and television productions. Based in Amsterdam, the studio has built a strong track record in the Netherlands and internationally, working with major broadcasters including VPRO and KRO-NCRV, as well as agencies and brands looking to push creative boundaries with synthetic media.Their capabilities span seamless face swaps, mouth replacements, voice cloning, lifelike digital image animation, and AI-driven facial aging, all executed with a level of craft that has earned industry recognition at the highest level. They won the Grand Prix Content Marketing Award for a deepfake resurrection of Frits Philips for a PSV/Philips sponsorship campaign, and received multiple nominations at the Best Social Awards, the Netherlands' premier online content awards.Beyond commercial work, the studio takes a distinctly Dutch approach to AI satire, creating deepfake content for TV programmes including De Avondshow met Arjen Lubach and Even Tot Hier, using AI manipulation to comment on current events in a way that's legally compliant, creatively sharp, and culturally resonant.