Griz is a Los Angeles-based creative agency founded by Magellan Rubin, who serves as both its creative director and a creative partner at Runway AI. The agency's mission is simple: "We blend style and strategy like a boss," combining visually distinctive creative work with commercially grounded strategic thinking.The team is a collective of culture enthusiasts, data lovers, creative disruptors, and AI-powered brand architects. Griz operates where brand identity, cultural relevance, and AI-native production meet, helping brands develop work that feels both creatively alive and strategically purposeful.With its founder's dual role at Runway AI, Griz has a unique vantage point in the AI creative ecosystem, with direct access to frontier video generation technology and a deep understanding of how to apply it to real commercial briefs. The agency represents a new breed of creative shop: small, fast, opinionated, and deeply fluent in the tools reshaping brand storytelling.