OYSTERS AI is a Madrid-based AI-first creative agency founded by advertising veteran Felipe San Juan and creative director Miguel Braña. They believe the combination of human intelligence and AI represents a fundamental shift in how brands communicate, so they place generative tools at the heart of every brief, from strategy through production.The agency is fully independent and deliberately avoids locked-in tech stacks, giving them the flexibility to pick the best tools for each project. Over their first two years, they've built a diverse portfolio across food, travel, utilities, finance, automotive, toys, education, and real estate, proving that generative AI works across industries when guided by strong creative thinking.OYSTERS has been recognised internationally by AI content creator Yuzzy Itaba as an agency worth watching, appearing alongside studios like Silverside and Genre.ai in a curated global selection of outstanding AI creative practices.