SILVERSIDE is a San Francisco-based AI creative innovation lab, co-founded by advertising legends PJ Pereira and Andrew O'Dell alongside Robert Wrubel and Johnny Rohrbach. Born out of Pereira O'Dell and Serviceplan, it was built from the ground up as a creative technology studio with a global network of 30+ offices and over 6,000 creatives, technologists, and strategists.Their work spans AI-driven content production systems, custom creative workflows, strategic consulting for brands navigating AI adoption, and pipeline development. Silverside partners with iconic brands to reimagine content at scale, from automating creative production to pioneering new forms of brand expression. They're known for a rigorous, lab-style approach and deep investment in understanding which AI tools are actually production-ready.In 2025, Silverside was shortlisted for Campaign US Agency of the Year in the AI Creative Studio category and named a Super Bowl ad partner for SVEDKA vodka's historic first Big Game appearance in decades. They've also formed a strategic partnership with Vivaldi Group, creating an end-to-end offering from AI strategy through execution.