faith is VCCP's generative AI creative agency, launched in May 2023 after asking one bold question: could an agency be built in a day using only AI? It operates as a standalone unit within the VCCP group, working across seven international offices for clients like Virgin Media O2, Cadbury, and easyJet.The agency runs on four principles: transparency in AI use, fact-checked outputs, legal compliance, and ethical application. Instead of replacing creative teams, faith works alongside them through a model called "parallel tracking," running AI-powered alternatives to traditional campaigns on live briefs and sharing learnings across the network.faith has delivered standout work including O2's Daisy, a conversational AI character built to waste phone scammers' time, and a fully AI-generated brand film called "finding faith," made with 15+ generative tools in just four weeks. It's one of the most commercially credible AI agencies in UK advertising.